Viral underwear video gets 11 million views
As the new millennium dawns, so does new marketing opportunities, and once again JBS gains widespread attention when launching a viral video on the web. The video is made to support the campaign “Men don’t want to look at naked men”, which reverses the traditional roles of the sexes. The video shows a young woman only wearing a white pair of men’s briefs, behaving like a “real man”. The campaign and collection is a massive success, and more than 11,000,000 people view the video online, propelling the brand onto the international underwear scene.
70 years of hard work and bold style choices have positioned JBS as one the most daring and interesting brands of men’s underwear.
JBS makes lingerie all men would love to wear. The campaign slogan is “Men do not want to look at naked men”. Instead of using men, hot men like David Beckham for Emporio Armani, JBS used partially nude super hot girl-models to promote their underwear line.
The company made the right move. This is kind of commercial that anyone will remember right away and every guy would love to have a pair, and perhaps some girlfriends might pretend to steal them from their guys. Excellent ad! I’m sure guys prefer seeing sexy girls much more than seeing some stud with air-brushed package.
It turned out to be:
super naughty, super provocative maxim-like shoot that borders on softcore porn. I doubt men will argue with JBS’ choice”
Provocative ads include a secretary, nurse, maid and a naughty nun going dirty and smelling men’s underwear, basically behaving like men do.
